The Pacific Asia Travel Association (PATA) is a recognized authority on Pacific Asia travel and tourism. PATA provides marketing, research and educational opportunities to a membership of government tourist offices, airlines, hotels, travel agencies, tour operators and related companies. PATA's mission is to enhance the growth, value and quality of Pacific Asia travel and tourism for the benefit of its membership and PATA has long been an advocate of balancing growth with responsible conservation measures.
Founded in 1951, PATA provides leadership to the collective efforts of nearly 100 national government members, state, and local tourism bodies, 66 airlines and cruise lines amounting to nearly 2,000 travel industry companies. PATA�s members also include companies which provide a wide range of services to the travel industry. PATA's Chapter membership includes 17,000 travel professionals in 80+ PATA Chapters located throughout the world. All facets of the travel industry are represented within PATA�s partnership including public and private sectors, large and small organisations, developed and developing nations, and companies that provide a wide range of services to the travel industry.
Through targeted marketing and promotional programmes, high-visibility business networking opportunities, and a wealth of support and resource services, PATA provides a partnership for its members' professional and personal growth. PATA provides its members with an array of programmes and events created to promote the region as the preferred international destination. These activities also aim to develop a sustainable future for the travel industry and to assist members with professional development in a number of fields.
Originally oriented toward sending visitors to the Pacific Asia region, PATA has grown to encompass the changing marketplace and now incorporates intra-regional tourism within the PATA geographic boundaries. The PATA Annual Conference draws together the top decision-makers in the region and The PATA Travel Mart focuses on marketing opportunities by matching the buyers and sellers of tourism products to help members target new business opportunities and learn the most successful techniques for development.
www.pata.org and www.TravelWithPATA.com